Generally, we consider VoIP under two circumstances, either we take the services from VoIP or do the VoIP business and provide the services. Or sometimes, we do both! As the businesses are burgeoning, so is the need to invent better technological solutions for the modern-day problems. You can consider VoIP as one of them too.
However, it is not a mere solution anymore; it has become the need and the choice for many entrepreneurs to kick-start their careers.
So, what does it take to do a VoIP business?
First thing first, you need to know if you want to develop your cloud-based software or you want to sell a white-labelled product. After you have decided the main idea - it’s time that you burn the candles at both ends and get to it until it’s finished.
If you want to develop the Cloud-based VoIP software, you need to hire a team of experts that will help you with the development. There are several advantages to it, however, the disadvantages and the inconveniences often tend to outrun them.
Advantages of developing VoIP software:
Opportunity to introduce your product in the Market.
Ability to control the system fully
Disadvantages:
Need an expert and reliable team (not recommended if you are inexperienced yourself)
Huge investment to get it going.
Requires plenty of time to set it up
On the other hand, setting up the reselling program can be quite exciting and bearing faster and reliable results.
Pros:
You need not be a VoIP expert, but a true entrepreneur.
Comparatively less time consuming
Relatively considerable investments
No need for a team to develop the software
Cons:
The basic knowledge of the software stays with the parent company.
Any glitch from their site can affect you.
Considering both of the options,VoIP resellers program is comparatively reliable and less risky. Before you begin, consider the following steps to start a foolproof VoIP business.
Step 1:
First of all, you need to find a reselling platform or the company you are going to take the VoIP services from in order to sell them. It would be great if you do the thorough research on this matter, and compare the prices and the contract agreement terms and conditions. As there are a significant number of VoIP providers, so it is quite possible to be misled by any of the apparent reasons.
You need to keep a few things firmly in mind before choosing a VoIP provider for reselling:
At least five years or more experience of the parent company in VoIP business
Reliable and trustworthy
Offers excellent customer support and business reputations
Step 2:
You need to try the Demo of the VoIP services to ensure that the company provides the promised services. It might involve a trial for a few days as well. You need to be pretty sure of the service that you are selling because any trouble would directly affect the marketing or branding name - and that’s you!
If you are okay with demonstration and quality of services, you need to sign up with the provider according to the terms and conditions agreed by both of the companies.
Step 3:
After you sign up, make sure that you check the Security panel or the reseller panel that the company gives you access to. You need to make sure that the payment methods are safe and secure.
Double-check the following details when you are finally ready.
Check the authentication of the portal
Make sure that the server is Linux based
Ensure that the person you are in contact with is the registered representative of the VoIP company to avoid any fraudulent activity.
Check the details on the bank’s end, such as the bank accounts, PayPal authentication, etc.
Step 4:
Suggest the right name and a logo for the product’s branding.
Work more on branding, rather than on developing software (as this concern stays with the parent company). The process is mainly known as the white labelling of the product. A white label product - be it VoIP or anything else - is manufactured by one company, but is sold by the other. This practice is significant as it divides the burden of shouldering both the cost and marketing.
Step 5:
Set the rates and prices according to the market conditions.
Step 6:
Launch the VoIP product in the market and promote it.
Marketing can be a daunting thing if you first think of it. However, if you are smart enough to cover all the areas of customer interest, marketing a white labelled VoIP program would not be a problem for you. Moreover, you are not launching you own product; thus, you always have the option to choose the best service that will be easier to market.
Why do you need white labelling of the VoIP product?
White-labelled products are growing their importance with every passing day, because of the fact that it only needs branding and launching in the market. The developmental processes that require a great deal of time and money are entirely eliminated. It brings in the following advantages to the VoIP reseller.
Offer a Broad Range of Products
Since the developmental steps are cut down, so there is only a need to invest in the marketing and branding of the products. It provides entrepreneurs with the opportunity to introduce a wide range of related products in the market. For example, a VoIP reseller starting off as a VoIP supplier can later add more things into the loop, such as the softphones. It leads to a better epitome of business expansion.
It can Lead to Larger Contracts.
The primary purpose of the business is to generate as much revenue as possible. Putting forward an extensive product range can lead to a higher probability of getting more contracts. Most of the time, it leads to acquiring some good contracts such as a single company may do the contract for two different products or services. It is a plus!
Keeping all of the facts in view, probably it’s time to make up your mind and burn the midnight oil working on it.
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